diff --git a/docs/config.md b/docs/config.md
index 1f6bbabd20..9e11b7599b 100644
--- a/docs/config.md
+++ b/docs/config.md
@@ -250,12 +250,14 @@ When Element is deployed alongside a homeserver with SSO-only login, some option
    user can be sent to in order to log them out of that system too, making logout symmetric between Element and the SSO system.
 2. `sso_redirect_options`: Options to define how to handle unauthenticated users. If the object contains `"immediate": true`, then
    all unauthenticated users will be automatically redirected to the SSO system to start their login. If instead you'd only like to
-   have users which land on the welcome page to be redirected, use `"on_welcome_page": true`. As an example:
+   have users which land on the welcome page to be redirected, use `"on_welcome_page": true`. Additionally, there is an option to
+   redirect anyone landing on the login page, by using `"on_login_page": true`. As an example:
     ```json
     {
         "sso_redirect_options": {
             "immediate": false,
-            "on_welcome_page": true
+            "on_welcome_page": true,
+            "on_login_page": true
         }
     }
     ```
diff --git a/src/vector/app.tsx b/src/vector/app.tsx
index afcb58d931..7c82e4a91a 100644
--- a/src/vector/app.tsx
+++ b/src/vector/app.tsx
@@ -89,9 +89,14 @@ export async function loadApp(fragParams: {}, matrixChatRef: React.Ref<MatrixCha
     // XXX: This path matching is a bit brittle, but better to do it early instead of in the app code.
     const isWelcomeOrLanding =
         window.location.hash === "#/welcome" || window.location.hash === "#" || window.location.hash === "";
+    const isLoginPage = window.location.hash === "#/login";
+
     if (!autoRedirect && ssoRedirects.on_welcome_page && isWelcomeOrLanding) {
         autoRedirect = true;
     }
+    if (!autoRedirect && ssoRedirects.on_login_page && isLoginPage) {
+        autoRedirect = true;
+    }
     if (!hasPossibleToken && !isReturningFromSso && autoRedirect) {
         logger.log("Bypassing app load to redirect to SSO");
         const tempCli = createClient({